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About

Who we are

Prime Focus Limited (PFL), the world’s largest independent integrated media services powerhouse, employs over 8,000 professionals in 16 cities across 4 continents and 7 Time zones. We provide end-to-end creative services (stereo 3D conversion and animation), technology products & services (Media ERP Suite and Cloud-enabled media services), production services (equipment rental) and post-production services (Digital Intermediate and picture post) to the Media and Entertainment industry.

In 2014 Prime Focus merged with Academy Award® winning company DNEG, one of the world’s foremost providers of visual effects (VFX); and Reliance Media Works merged their global film and media services business with Prime Focus Limited. DNEG has won six Academy Awards® for its VFX work in recent years – for TENET (2020), First Man (2019), Blade Runner 2049 (2017) Ex Machina (2015), Interstellar (2014) and Inception (2010).

Prime Focus is behind groundbreaking technologies such as View-DTM (stereoscopic 2D to 3D conversion), CLEAR™ (Hybrid Cloud technology enabled Media ERP Suite) and Primetime Emmy® award-winning DAX Digital Dailies®. Leveraging our Global Digital Pipeline and pioneering WorldSourcing delivery model, we partner with content creators at every stage of the process, ensuring creative enablement, workflow efficiencies and cost optimization.

Listed on the BSE and NSE of India and recognized on the ‘Fortune India 500’ list, Prime Focus has operations in Abu Dhabi, Bangalore, Cape Town, Chandigarh, Delhi, Hyderabad, Johannesburg, Kolkata, London, Los Angeles, Mumbai, Chennai, Montreal, New York, Toronto and Vancouver.

What we do

Clients

Awards and Recognition

Testimonials

2017

Dneg receives industry honors at Orbit Live 2017

DNEG was presented with the 'Visual Effects Powerhouse of The Year' award at this year’s Orbit Live Industry Honours in Mumbai. Merzin Tavaria, Creative Director & General Manager at DNEG Mumbai, collected the award on behalf of Dneg’s global team.

DNEG wins yet another Oscar for ‘Best Visual Effect’ for Blade Runner 2049

This is DNEG’s fourth Oscar win, the previous Academy Award wins were for Inception, Interstellar and Ex Machina. Led by VFX Supervisor Paul Lambert, ‘Blade Runner 2049’ also won a ‘BAFTA’ and ‘VES’ award under the ‘Best Visual Effects’ category.

The Advertising Division bags 4 ABBY awards under the Editing category.

Prakash Kurup, Co-founder of Prime Focus Limited won 4 ABBY awards (1-Gold, 1 – Silver, 2 – Bronze) for his exceptional creative work for The Story of Kaveri, MTV Beats, MAMI film festival and Atletico de Kolkata ISL promo.

Equipment Rental

One of the largest camera equipment rental companies in India, Prime Focus EQR services, with its huge inventory of over 40 high-end feature film cameras, has established itself as the undisputed market leader in the camera rental industry. Since opening its doors over 8 years ago, Prime Focus EQR division has been supplying professional filmmakers with the tools needed for production. With a large stock of inventory, the EQR team is able to put together a camera package based on a customer's needs and budget. Its ever–growing client-base also includes leading production houses for commercials.

DI / Color Grading

Prime Focus was the first company to introduce Digital Intermediate (DI) technology to the Indian Film industry, and has provided color grading services for 500 feature films since the launch of its DI services. Operating one of the largest DI facilities in the country, with 5 Baselights and 6 dedicated DI theatres, Prime Focus is the undisputed DI specialist for Bollywood films, with work including Dangal, Bajirao Mastani, Dilwale, Fan, Dilwale, Prem Ratan Dhan Payo, Brothers, Fitoor, Udta Punjab, Agent Vinod, Black, My Name is Khan, New York, Ajab Prem Ki Ghazab Kahani, Wake Up Sid, Dhoom 3, Kochadaiiyaan, Happy New Year. For TV projects we have delivered DI services for projects such as Satyamev Jayate, 24, Nat Geo Mission Cover Shot and Master Chef India.

Picture Post

For advertisement spots and broadcast content we are the leading post facility in India. Our work has won multiple Abby® awards and numerous other industry recognitions over the years. The Telecine, Offline and Online creative teams are supported by producers, delivery and operations experts as well as sales representatives who have access to various funding models. This expert talent and infrastructure ensures that the long and complex process is completed to the highest standards.

Advertising Showreel

Films

Advertising