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Bajaj Auto has rolled out a second film for its 'Platina Comfortec'. The TVC takes forward the brand's promise from the first film of being the most comfortable bike in the country.
In this film, the Tanjore Dolls and the 'Paro Gulabo' tune are replaced by eggs. One egg is placed on the pillion seat of a Platina Comfortec, while the other is on the pillion seat of another bike. The two bikes go through rough terrain, and while the egg on the Platina is intact, the other one cracks and breaks.
Conceptualised by Ogilvy & Mather and produced by Keroscene Films, the TVC was directed by Rajesh Saathi. Shyam Salgaonkar (Sally) from Prime Focus delivered the offline edit for the ad.
Credits
Client: Bajaj Auto
Agency: Ogilvy & Mather
Production House: Keroscene Films
Director: Rajesh Saathi
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