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With the election season just round the corner, Dollar Bigboss has taken the initiative to motivate people to vote. The ad campaign addresses vital issues at hand – water shortage, reforms required in the education system and potholes amongst many others.
A series of videos are picking at random situations where citizens are used to complaining but can resolve these issues simply by voting for the right candidate. The blatant approach and simplicity of issues helps to hit the nail on the head. With the elections around the corner this tvc is relatable and is spreading the social message and importance of voting for the right candidate.
Prime Focus had the honor of being a part of this campaign and delivered online services for the same.
Credits
Client: Dollar Bigboss
Agency : Lowe Lintas
Director : Amit V Pandirkar
Production House: ChaiKhari Films
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