HelpAge India

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Mumbai, October 2014: Prime Focus delivered editorial services for the latest campaign of HelpAge India presenting youth icon Akshay Kumar’s voice of support. Directed by Bappaditya Roy for Fourth Apple Films, the film talks about a poignant depiction of today’s urban loneliness, where most young working adults are moving away from the family circle, leaving behind parents and grandparents, to live their later years in depression and isolation.

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HelpAge India

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Prime Focus