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McDonald’s innovative product offerings have always struck a chord with consumers. With the launch of the Happy Price Combo, they want to give to their customers a chance to customize and enjoy their favorite meal and beverage combo. Moreover, the #BeDifferentTogether campaign also highlights how McDonalds is a melting pot of divergent lifestyles coming together. The anthem, that has been sung by kids, gives the film an added flavor.
This TVC was conceptualized by Leo Burnett and produced and directed by Kartik Ramnathkar for Prodigious Films. Ravi Sharma from the advertising team of Prime Focus delivered the online edit for the TVC.
Credits
Client: McDonald's
Agency: Leo Burnett India
Production house: Prodigious Films
Film Director: Kartik Ramnathkar
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