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With the theme ‘Angrezipanti ko dekhao Angootha’, Micromax’s new campaign challenges the notion of proficiency in English being an integral part of success.The TVC starts with a ballerina asking a fellow ballerina to plug in her phone to the music system only to be ridiculed for having Punjabi as her default language on the phone. However, she goes on to dance well and is eventually appreciated by everyone, including the girl who mocked her.
The commercial was directed by Shirsha Guha and produced by Oink Films for CreativeLand Asia. Prime Focus contributed grading and online editing for the spot.
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