From Swachh Bharat Abhyan to tax-free sanitary napkins, Akshay Kumar has been part of several social causes in the recent times. While he’s made full feature films to elaborate the significance of these causes, he’s back yet again with another cause up his sleeve and he’s taken to social media to propagate it this time.
Releasing a series of videos on road safety, Akshay Kumar is playing good cop on the roads of Mumbai. With funny undertone for this campaign, Akshay Kumar talks about how roads aren’t any citizen’s personal property and rules must be abided by all. From importance of seat belts to wearing helmets and entering no-entry zones, Akshay Kumar is one good cop giving us right advice.
The advertising division at Prime focus was delighted to be part of this campaign.
Client: Mumbai Traffic Police
Production House: Hope Productions