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MuveAcoustics has launched an innovative and fresh digital campaign, #InsideIsEverything, to promote its exciting range of headphones in India. In a brand new 3-minute film, the brand finds inspiration in the life and work-ethic of cricketing superstar Virat Kohli as it follows his awe-inspiring journey from cricket-mad youngster to one of the top-ranked cricketers in the country.
Music and cricket are two of India’s biggest passions. They are more than just casual diversions; they are lifestyle choices which almost every young Indian embraces. The campaign promotes MuveAcoustics flagship product, an over-ear wireless Bluetooth headphone called Evoke, along with other headphone solutions such as Drive, Impulse, and Ignite, and wireless Bluetooth speakers, A-Plus and A-Star.
Kohli, who has been associated with the brand since its inception, said, “Young Indians today, including me, are uncompromising about their entertainment experience and the gadgets they use for the same. This is what makes the launch of MuveAcoustics such an exciting development. Having been associated with it since the very beginning, I know first-hand the kind of appeal its diverse and innovative products hold for people of my generation.”
The ad film was conceptualized by TBWA India and produced by Boot Polissh films. Prime Focus expert editors Shyam Salgaonkar, Amit Chitnis and Sanjay Parihar delivered the online and offline edits and were delighted to work on a film featuring the young cricketing superstar.
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