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Dash Charge your Diwali with One Plus 3 – “The Journey”Dash Charge your Diwali with One Plus 3 – “The Journey”
OnePlus, released this short film in an endeavor to celebrate the festive spirit of Diwali last year in 2016. The film portrays the story of Rohit, who is all set to spend Diwali with his girlfriend’s family, who he is about to meet for the very first time, but having reached half way there he witnesses something truly gratifying that changes his mind and sets him towards home instead to give a Diwali surprise to his mother. As the story unfolds, Rohit is seen reaching the bus stand only to find his phone low on battery. He reaches out to a paan-wala to help him charge his phone – the OnePlus 3 – using the Dash Charging technology while waiting for his bus to arrive. Thanks to Dash Charge, his OnePlus 3 gives a day's power in half an hour, which assisted him in this unplanned journey. The video ends with a surprise and leaving positivity on the occasion of Diwali.
BoringBrands was awarded the Bronze Award for ‘The Journey’ in the brand-videos category at Vdonxt Asia Awards 2017. This ad was directed and conceptualized by Vinay Jaiswal and the Online and Grading was done by Sumanth David from Prime Focus Limited.
"Our TG is the youth, which is mainly based in the cities. During Diwali they embark on long journeys to their homes in smaller towns. The campaign highlights how our product's key value proposition - the dash charging feature - helps the protagonist in one such journey. We didn't want it to be a product promotion, but rather something which connects emotionally with our fans." - Vikas Agarwal, General Manager - OnePlus, India
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