Mumbai, August 2014 - Ranbir Kapoor’s latest Panasonic commercial has been delivered by Prime Focus, Mumbai. The commercial showcases the benefits of Panasonic’s latest smart TV offerings – enhanced picture as well as sound quality.
Prime Focus team was involved from the pre-production stage which helped ensure that the best was delivered during post production stages. The intention was to use post production techniques to enhance the shots so that they look real and don't disturb the narrative of the commercial.
One of the biggest challenge was to build the entire world setup surrounding Ranbir that required to look authentic and believable . Extensive use of 3D tracking and match moving was involved for syncing the on- shoot camera movements. Emphasizing on the shot that involved Ranbir in the middle of a football ground among other players, the Prime Focus team planned well and took an extra effort for matching the original lighting with composited layers of the players.
Since the commercial involved huge amount of VFX shots, DI came into play in seamlessly weaving in the entire narrative.