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What comes to your mind when we say ‘Hair Oil Ads’? A mother-daughter ad, where usually the daughter’s hair is rough and unmanageable, and the mother recommends the brand’s hair oil – voila! The hair is silky smooth and voluptuous.
In its latest TVC Parachute has changed the way we look at female-centric ads. In this video, it’s about the love-hate relationship of a pair of siblings, and how in the end it’s the #magicofwarmth that bonds them together.
Parachute Hair Oil is a household name for Indians. You will find at least one bottle in most households, irrespective of region or class.
The TVC was conceptualized by McCann, produced by Green Grass Film and directed by Anaam Mishra. Sanjay Mali and Michale Ricossa from Prime Focus delivered the online and grade for the film.
Credits
Client: Marico Limited
Agency: McCann Worldgroup
Production House: Green Grass Film
Director: Anaam Mishra
Prime Focus
Grading: Michale Ricossa
Online Artist: Sanjay Mali
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