P&G India unveiled a new digital film for its flagship CSR program ‘P&G Shiksha’. The film has been launched across social media platforms YouTube, Facebook and Twitter. Now in its 14th year, P&G Shiksha continues to make critical infrastructure and learning interventions by building and supporting schools across the country thereby providing underprivileged children with access to education. The campaign, Choose For Change, highlighting the right to quality education has been conceptualised and created by Leo Burnett India.
The new film portrays the heart-warming story of Appu, who wishes with all his heart of going to school. Unfortunately, there is no school in little Appu’s village. The film is the story of Appu’s anticipation of school and how his father deals with his impending disappointment.
The Advertising Division of Prime Focus Limited delivered Online and Offline editing services for this campaign.
Brand: P&G Siksha
Agency: Leo Burnett
Production house: Red Ice Films
Director: Robbie Garewal