Prime Focus Commercials in Mumbai has completed the post for Reliance’s 3G commercial by Tubelight Films for Grey.
The commercial highlighting Reliance’s ultra-fast 3G connection shows a little girl reciting a poem over a 3G network with a split screen. The screens showcase a comparison between Reliance’s 3G and other networks’ 3G quality. Talking about the execution Online Artist, Asad Ansari, said, “Our biggest challenge was to create the pixilation on the one side of the screen. We experimented with various different methods in order to create a realistic pixelated look and even scratched a CD for the same, but we weren’t able to achieve the results we desired. The execution was finally done using numerous plug-ins on Smoke to create the one look.”
The spot was edited by Prakash Kurup, Co-Founder of Prime Focus and Creative Director of the Commercials division in Mumbai, online was done by Asad Ansari and the grading was completed by Miten Udeshi.
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