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The star network has launched the Star Value Pack in seven languages and introduced a series of TVC’s with the hashtag #SachMein .
The value pack has the most compelling channels across entertainment, movies, education and sports.
Viewers get an incredible line-up of sports properties such as Vivo IPL, ICC Cricket World Cup, BCCI tournaments, Vivo Pro Kabaddi League, Hero Indian Super League along side with entertainment channels such as Star Plus, Star Gold, Nat Geo etc.
This initiative is in line with the New Tariff Regime beginning December 29, 2018 empowering consumers to pay only for what they choose.
The advertising department at prime focus took care of the online and offline services for the advertisement.
Credits
Client- Oreo Cadbury dipped
Production house – Ubik films
Agency- FCB Interface
Director – Navneeth panth
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