Global sportswear company Puma’s viral video “Suede Gully,” which saw an artistic collaboration of four rappers, four dance crews, street artists and 36 dancers has been set against the magnificent backgrounds of Mumbai, Delhi, Shillong and Madurai. The video is vibrant and colorful with graffiti by street artists from India capturing each & every colour of the ‘gully’. It is a celebration of street art in its purest form, bringing out the passion and determination of each artist. The addictive tune, the performances, the perfect blend of multilingual intonations and the riot of colours, grow on you! This street anthem is taking India by storm.
The video on the official Puma YouTube page has attracted more than 4.3 million views in just two weeks time. Prime Focus Advertising Division delivered post production for this project.
Agency: DDB Mudra
Production House: Balancing Act Films
Director: Sasha Rainbow
Online Editor: Renuka Braganza
Offline Editor: Ankit Halai