Swiggy, a food delivery app, has come up with an ad campaign that captures stereotypical yet adorable daily scenarios like the one in this particular tvc. The advertisement opens with a pregnant wife craving for bhel puri and her husband refusing to move his hand from her belly and cater to her craving as he is patiently waiting to feel their baby’s kick. The perfect solution for this is presented by Swiggy – Swiggy karo phir kuch bhi karo – and the bhel puri is delivered by Swiggy, so the husband does not miss this precious moment.
The ad displays the playful yet cute dynamic shared by the couple that strikes a chord with middle aged viewers and leaves a smile on their faces towards the end. Prime Focus has delivered online and offline services for this tvc.
Agency : Lowe Lintas
Director : Abhinav Pratiman
Production House: Early Man Films