Vivo has launched a brand campaign for promoting their newly launched Y Series smartphones. The campaign focuses on creating awareness about this series and highlighting its performance and camera capabilities.
Conceptualised and executed by Publicis India, the campaign is targeted towards the free and open-minded youth of the country. The core idea of the campaign ‘Apna Y hai na’, stems from the premise that the youth of the country are liberal about the choices they make in life and that they tend to take every day as it comes and are not worried about what life throws at them.
The Advertising Division delivered online services for this project.
Brand: Vivo Y series
Production house: Apsolute productions
Director: Vasan bala