Online messaging platform WhatsApp has taken up the role of a 'strict school-teacher' in its first ever TV outing in India
The campaign - 'Share Joy, Not Rumours' - comes in light of the buzz around the propagation of fake news on the social media offshoot, 'Share Joy, Not Rumors is not a brand campaign but a step towards user education.
This advertisement displays life of students around college environment and how students should be using whatsapp to share everyday notes, timetables, class updates and not rumors.
The advertising department at prime focus took care of the online services for the advertisement.
Client – Whatsapp
Production house –Oink films
Agency – Taproot Dentsu
Director - Shirsha Guha Thakurta