Star Sports, the official broadcaster of the ICC Women’s World T20, has come up with a heart-warming campaign for this year’s tournament that makes a strong case for empowering the girl child. Conceptualised by the Star Sports’ creative team, the film captures the narrative of a girl who wants to play cricket, but is denied the opportunity at first, until she decides to take initiative and show her ability to the world.
The TVC, shot in Kashmir, highlights the emotions that girls across the world go through when it comes to stereotypes attached to playing sports. From being picked in the local Sunday team or getting the opportunity to play, girls are often left out, despite possessing the skills to compete.
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Brand: Star Sports
Production house: Apsolute productions
Director: Shlok Sharma