The Prime Focus Advertising division scored a hat-trick this week, delivering creative post production services on all three of Advertising Age India’s ‘Top Ads of the Week’. Let’s take a closer look at the ads below.

The first ad was for IndiaMART, India’s largest online marketplace. Conceived by Show & Tell Productions for Bang in the Middle, the ad was shot against green screen, and Prime Focus was brought in to replace the backgrounds, and to insert footage onto multiple screens throughout the ad. Offline editing was completed by Nilesh Girdhar, with online finishing by Sanjay Chavan.

The second ad featured by Ad Age India this week was for Maggi Noodles. From the creative minds of Breathless Films working for McCann Erickson, the ad features three middle-aged men revisiting their former college dorm and sharing a bowl of Maggi noodles with the confused student occupiers. Prime Focus delivered clean-up of the shot footage and added elements such as steam rising from the bowls, as well as offline editing courtesy of Anshuman Gokel and online finishing from Sumanth David.

Anshuman and Sumanth also worked on the third of the three top picks of the week – an ad for Cadbury’s Dairy Milk Silk entitled ‘Puppets’. Again conceived by the team at Breathless Films, this time for Ogilvy & Mather, this ad features a puppet show being put on by a boy and a girl eating a bar of chocolate. As they try to share the bar, the audience is treated to some unexpected puppeteering! Prime Focus delivered offline and online editing, as well as adding some all-important ‘chocolate’ effects.