Mumbai, March 23, 2015: Prime Focus Limited, the world's largest independent and integrated media services powerhouse will co-present all sessions at FICCI FRAMES 2015, for the second consecutive year. In its 16th year, FRAMES is Asia's largest M&E summit covering Films, Broadcast (TV & Radio), Digital Entertainment, Animation, Gaming and Visual Effects, organized under the aegis of India's largest and oldest apex business organization, FICCI (Federation of Indian Chambers of Commerce and Industry). This year, FRAMES will be held from March 25-27, at Hotel Renaissance in Mumbai.

FRAMES brings a lineup of renowned M&E stalwarts as speakers including Prime Focus Founder, Executive Chairman and Global CEO Namit Malhotra, Founder, President & CEO of Prime Focus Technologies Ramki Sankaranarayanan (also Managing Director, Prime Focus) and Chief Creative Director & Co-Founder, Prime Focus Merzin Tavaria.

Namit will deliver the keynote address to kick start the panel discussion 'Indian services on the move”. This session will deliberate upon avenues to expand the burgeoning export of technology in VFX and 3D conversion for leading international studios by our IT-skilled human capital. Namit will also take the audience through the Oscar journey of Prime Focus group company Double Negative.

Ramki will share his insights at the panel 'The desi media disruption: Indian founders building companies' - a session that will showcase the diversity in Indian entrepreneurship ecosystem around M&E. Ramki will focus on Prime Focus Technologies' (PFT) journey and also the challenges that the current state of our M&E industry poses for entrepreneurial ideas to flourish.

Merzin will moderate the session 'AVGC India 2020' that will discuss the future of the Indian Animation, Visual Effects, Gaming and Comics (AVGC) industry, the various opportunities and challenges, and what could five years from now look like.

Against the background of Prime Minister Narendra Modi's ambitious 'Make in India,' FICCI FRAMES' overarching theme this year is 'Making India the Global Entertainment Superpower.' Prime Focus is delighted to partner FICCI FRAMES 2015 and co-create a platform for the industry at large to collectively discuss and deliberate the future of this vibrant industry.

-ENDS-

About Prime Focus Limited

Prime Focus Limited (PFL), the world's largest independent and integrated media services powerhouse employs over 5,500 professionals in 16 cities across 4 continents and 7 time zones. We provide end-to-end creative services (visual effects, stereo 3D conversion and animation), technology products & services (Media ERP Suite and Cloud-enabled media services), production services (shooting floors/sound stages and equipment rental) and post production services (Digital Intermediate/color grading, sound and picture post) to Studios, Broadcast and Advertising industries.

Prime Focus is behind path breaking technologies like CLEAR™ (Hybrid Cloud technology enabled Media ERP Suite), Primetime Emmy® award-winning DAX Digital Dailies® and View-D™ (stereoscopic 2D to 3D conversion process). Leveraging our Global Digital Pipeline and pioneering delivery model WorldSourcing® we partner content creators at every stage of the process ensuring creative enablement, work flow efficiencies and cost optimization.

In mid-2014 Prime Focus Technologies acquired DAX, a leading provider of cloud-based production workflow and media asset management applications; Prime Focus World merged with Double Negative, one of the world's foremost providers of visual effects; and Reliance MediaWorks merged their global film and media services business with Prime Focus.

Listed on the BSE and NSE of India, Prime Focus has operations in Bangalore, Beijing, Cape Town, Chandigarh, Delhi, Goa, Hyderabad, Johannesburg, Kolkata, London, Los Angeles, Mumbai, New York, Singapore, Toronto and Vancouver.

For more details
www.primefocus.com

Media Relations:

Jose Kunnappally, Chief Marketing Officer, Prime Focus Limited
+91 88796 45359 jose.kunnappally@primefocus.com

Or

Kavita Menon, Genesis Burson-Marsteller for Prime Focus Limited
+91 98336 63629 kavita.menon@bm.com