Nike 'Mean Streets'

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Advertising

The winning Nike campaign has been created by the JWT Bangalore team. JWT India has won the silver at the Asian Marketing Effectiveness Awards 2007 for its advertising campaign 'Nike Mean Streets'.

JWT India CEO Colvyn Harris said, "We are absolutely delighted that JWT India has won the award for 'Most Effective Use of Advertising' at the Asian Marketing Effectiveness Awards 2007. The award is reflective of the value and emphasis on effectiveness, as ultimately results count in the marketplace and that's what we believe in."

According to an official release, Nike Mean Streets campaign was one of the most talked about and universally admired campaigns in India during the ICC Cricket World Cup season. Three Orkut communities were created specifically for the advertisement and its YouTube upload received half a million hits.

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Advertising

Nike 'Mean Streets'

Credits

Prime Focus