Prime Focus Commercials has completed the post-production for Sunsilk’s new commercial for their Thick and Long shampoo.
Directed by Harry Rankin for OMG Advertising and Corporate Communications, the spot highlights the benefits of having ‘thick and long’ hair. The spot starts with two girls searching for a house on rent. In their quest of finding a home, they change their hairstyle to suit the homeowner’s preferences. The spot ends with the girls rejoicing to a phone call telling them that all the homeowners have said yes and the tagline “Jab baal ho thick, any style karo pick” (When your hair in thick, you can pick any style for it) appears.
Prime Focus colourist Sunny Singh provided the grade and online work was completed on Smoke by Vivian Britto and Jitendra Yadav. The pack shot was also created at Prime Focus.