Conceptualized by JWT & Early Man Film, this 3-minute video uses the magical words of Jnanpith Award winning poet, the late Dr. Da Ra Bendre, which are brought back to life by the mystical voice of Raghu Dixit with a very powerful message to ‘Bring Back Bengaluru’.
The film makes the point that Bangalore, originally the Garden city, has in places sadly morphed into an unwelcoming, overwhelmingly concrete, densely populated, unsafe place. The open green spaces and clean peaceful lakes are jarringly juxtaposed against the loud, congested roads filled with traffic and the dumping grounds of garbage which are everywhere in the city.
This is the message behind #Bringbackbengaluru - for too long we have let things slide, for too long we have neglected and ignored, too much we have taken and too little we have given. It's time to change things for the better. Raghu Dixit, with his music, is inviting people to come home, come to Sadhankeri to bring the change and make it a better place to live.
This video was executed with careful attention to portraying this message as powerfully as possible. From its soul touching music to its overpowering visuals and uncomfortable jump cuts, this video is designed to bring a change in the minds of the people, not only of Bengaluru but of cities all over India. The Prime Focus Advertising team was proud to have played its part in delivering such a worthwhile and important message.
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