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Targeting the young and spirited, Mahindra ‘Live Young, Live Free’ advertisement campaign was first launched back in 2012. Beautifully depicting the spirit of freedom and adventure, Mahindra’s TVC has now become an anthem, a way of life for their customers. Now a little over 4 years later, SUV manufacturer Mahindra & Mahindra has launched a sequel to its popular television commercial, 'Live Young, Live Free' to showcase its complete portfolio of SUVs.
Targeted at those who seek varied experiences, the new ad talks of freedom and adventure, and takes the core value proposition of 'Mahindra SUVs enabling lifestyle enhancing experiences' to the young.
The two-and-a-half-minute-long film, just like the youngsters it shows, ditches the cityscapes for rough terrains, green fields, the waters and clear skies. It reflects the ethos of this era, and the weekend culture that's popular among millennials.
Inspired by the original 'Live Young, Live Free' score from the 2012 campaign, this track is a blend of genres such as hard-rock, dub-step, Carnatic, Hindustani and folk. The ad was shot at multiple location including Ladakh, Shillong, Assam and Jaisalmer in about 12 days.
Credits
Brand: Mahindra
Agency: FCB Interface
Chief Creative Officer: Robby Matthew
Production House: Chrome Pictures
Director: Amit Sharma
Producer: Poonam Wahi
Executive Production Controller: Napolean Daniel Amanna
Associate Director : Sandeep Yadav
Offline Editor: Shahnawaz Mosani
Colorist: Navin Shetty ( Nube Studio )
Music Director: Mikey McCleary
Prime Focus
Online Artist: Rodney Ee
Online Artist: Swadesh Prasad
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