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This ad is an Indian adaptation of Coca-Cola’s global 'Brotherly Love' film. The film was conceptualized by McCann Worldgroup India and produced by Purple Vishnu films, and Prime Focus delivered the Online edit and Grade for the ad. Soham Raval and Michelle D’costa were the key Prime Focus creatives to work on the ad, and the company also provided offline edit facilities for McCann Worldgroup India.
The ad starts with a young boy playing a game on a console, while his older brother walks into the room with a bottle of Coke and two glasses in his hands. He opens the bottle, and his younger brother leaves the controller and walks towards him to grab a drink. But, like a typical older brother would do, he teases the little one by putting the bottle of Coke on top of a shelf that is beyond the younger brother’s reach. The younger one struggles to grab the bottle while the older one takes control of the game.
In the next scene, the older brother shakes a bottle of Coke and leaves it on the table for his younger brother to open. The younger one predictably opens the bottle and gets drenched.
In the third scene, the younger brother is seated in a library with a girl. He looks serious while studying. His older brother walks in and puts a chilled can of Coke down the back of his shirt.
The last sequence sees the younger boy at a sports ground, seated on a bench with a bottle of Coke by his side. Deep in thought he picks up the bottle to drink, but three bullies appear and snatch the bottle from him. They stop only when the older brother appears and gets the bottle back. He kindly hands it over to his little brother; the younger one looks surprised and content at the same time, while he takes a sip. As he drinks, the older one smiles and jokingly flips the bottom of the bottle, spilling the drink all over his younger brother. The ad film concludes with Coca-Cola’s brand message – ‘Taste the feeling’.
Credits
Brand: Coca-Cola
Agency: McCann Worldgroup India
Production House: Purple Vishu Films
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