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Flipkart has released launched a new campaign in which it looks to pitch itself as the one-stop destination for all trends related to fashion. Using the same ‘kids playing adults’ theme that has been so successful for its previous ad campaigns, the characters in these new spots are confused about what to wear, and oblivious to new fashion trends.
The film opens at an office, where one child looks at a girl seated next to him wearing a skeleton T-shirt and a boy wearing a pink T-shirt, and wonders what he should wear. Another child, who is wearing a check-shirt, is reading a magazine as he waits at a spa. He reads 'Checks are back in fashion', and thinks to himself ‘When were they out?’, only to be informed later about that happening in 1998. The film ends with a voice-over introducing Flipkart Fashion, as the solution for all the confusion, as it has 'latest trends hand-picked by top fashion experts'.
This interesting and fun campaign was conceptualized by Lowe Lintas and produced by Coconut Films. Prime Focus editor Ravi Sharma contributed the online editing for the campaign.
Credits
Client : FLIPKART
Agency : Lowe Lintas
Production House : Coconut Films
Director : Shekhar Kamble
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