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Ola, India's most popular app for transportation hoisted the 2017 Republic Day flag with a special fanfare. The company unfurled a campaign it calls 'Speak Indian'. Described as 'An initiative to promote local languages', it was launched with a web film on the country's 68th Republic Day.
Conceived in partnership with Happy mcgarrybowen the campaign is a reflection of India in 2017: Cosmopolitan, yet rooted to its cultural sensibilities. The film features a nuanced set of moments from across the country's urban and suburban landscape. Tamilians speaking Hindi, Punjabis trying their hand at Kannada, Malayalis making conversation in Bengali... it is a heartwarming and humorous take on contemporary India.
Kunal Brid and Shailendar Sharma from Prime Focus Limited worked on the complete edit and online for the TVC.
Credits
Client: Ola Cabs
Agency: Happy mcgarrybowen
Production House: Hanzo Films
Director: Vishno Raoo
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