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Orient Electric has rolled out a campaign for its 'Aeroquiet' range of ceiling fans. The campaign consists of two films conceptualized by Contract Advertising and feature Mahendra Singh Dhoni. One film opens with Dhoni and the rest of his family members singing lullabies as they look to put a baby to sleep. The baby cries to each of them. A young girl walks in and informs the family not to try different lullabies, but to change their noisy fan. The voice over introduces the fan as very quiet and powerful and the film ends with the baby sleeping peacefully.
The second film shows members of the household struggle to speak to people on the phone as they can't hear clearly. The young girl has a solution for this, a less noisy fan.
Prakash Kurup and Vivian Britto, experts from Prime Focus contributed to the edit and online for both the TVC’s. Michele Ricossa who is known in the Industry for his skills, graded both the TVC’s.
Credits
Client: Orient Electric
Agency: Contract Advertising
Production house: Conversation Films
Director: Kamlesh Soni
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